The 0.0K
A running fundraiser idea
My colleague’s face went completely blank. The pause felt long, then very long, and longer still. And then a slow, broad smile became his involuntary expression. He realized it was a good idea. A really good idea.
The 0.0K.
The man wearing the smile was Adam Swansen, a Senior Event Manager at EnMotive. For a number of years Adam was head of timing and scoring at Virginia Beach based J & A Racing. His experience ranged across 700 events, including the area’s massive Shamrock Marathon Weekend, which draws tens of thousands of runners every year. Swansen’s expertise was recognized in 2018 with a Chronotrack Pioneer Award. Now Adam was working with EnMotive. In short, Adam had seen it all. At least, almost all.
EnMotive had recently taken over the timing, scoring, and organization of running events on the Virginia Beach Boardwalk, and I reached out to them to assist me in the creation of a 5K fundraiser. At the time I was working for a small museum, and the goal was to create a spring fundraising event to bookend our annual fall barbeque. The 5K has become a tried and true platform in our large running community of Southeastern Virginia. From early April all the way to the end of the year, you can find a 5K of some type to race almost every weekend. The nearly three mile stretch of our beach’s boardwalk is one of the most popular…
